Our Favorite Things

The Pretty Pink Rooster® features handcurated selections of fabulous jewelry, accessories, gift items, & clothing all at an affordable pricepoint.

We are not only here for you for Whatever Your Day Brings®, when shopping with us, it's all about the experience and not the expense.

why the rooster?

Creating The Pretty Pink Rooster® was a dream owner Alexandra Daras shared with her father. Together, they had plans of building a business…a boutique designed for women who wanted to follow the latest jewelry trends without the hefty price tag. Those dreams were cut short when Alexandra’s dad suddenly passed away.

At just 25 years old, the plans with her father were put on hold. It took five years of pain, tears, and sadness before Alexandra launched The Pretty Pink Rooster® as an online-only retailer in 2014.  After the success of the online site, The Pretty Pink Rooster® opened its Bernardsville, NJ location in 2016. The dream she shared with her dad finally became a reality...

Editorial Column


Your destination for fresh, fun, & affordable fashion inspiration. Read the latest on Alexandra's favorite picks & styling tips!


Want a daily dose of Pretty Pink Rooster®? Tune in every day to watch Alexandra live on Pretty Pink Rooster TV®


Book a complimentary styling session with Alexandra to have her curate your look for Whatever Your Day Brings®!

Boutique Hours

Our Hours

Mon - Fri, 10am - 6pm
Saturday, 10am- 5pm

Our Location

115 Morristown Road Bernardsville, NJ 07924

Get directions