why the rooster?
Creating The Pretty Pink Rooster® was a dream owner Alexandra Daras shared with her father. Together, they had plans of building a business…a boutique designed for women who wanted to follow the latest jewelry trends without the hefty price tag. Those dreams were cut short when Alexandra’s dad suddenly passed away.
At just 25 years old, the plans with her father were put on hold. It took five years of pain, tears, and sadness before Alexandra launched The Pretty Pink Rooster® as an online-only retailer in 2014. After the success of the online site, The Pretty Pink Rooster® opened its Bernardsville, NJ location in 2016. The dream she shared with her dad finally became a reality...