Our Story
Clothing, accessories and gifts for Whatever Your Day BringsÂŽÂ đď¸
The Pretty Pink RoosterÂŽÂ is a female-owned, Bernardsville neighborhood boutique offering gifts, accessories and clothing featuring a hand-curated selection of looks from on-trend to classic and glam for Whatever Your Day Bringsâ˘Â
The passion project of owner Alexandra Daras, Pretty Pink Rooster⢠opened as an online retail shop in 2014. Today, the boutique emulates an approachable and elegant shopping atmosphere carrying an impressive inventory of items from designers including Vineyard Vines, Bed Head Pajamas, PJ Salvage, and Liverpool Jeans, ranging from sizes 0-14.
When shopping at The Pretty Pink RoosterÂŽ, you will always feel like youâre with family. Alexandraâs mother, Mary Beth, came on board in September 2018 as the Director of Sales. Alexandraâs sister Monica joined the team a year later; handling the storeâs operations, while also crushing her role as Director of Fun (if you know, you know). Alexandraâs sense of hospitality and creative fashion eye are part of what makes The Pretty Pink RoosterÂŽÂ unique.
Alexandra curates all of the looks in the store and spotlights them daily on social media, enabling you to tap to shop most looks online. PPRâs online community has grown immensely since 2014, and tunes in each day for Alexandraâs stunning yet convenient styling solutions.
The boutique's jewelry assortment includes the customer-favorite, Little Words Project and the dazzling Pretty Pink RoosterÂŽÂ original designs. Alexandra also stocks an assortment of Voluspa Candles, Lalicious body products and a fun mix of 'mantra-inspired' accessories that make meaningful gifts.
In addition to being the neighborhood favorite one-stop shop, The Pretty Pink RoosterÂŽÂ continues to support meaningful causes that have local impact. The boutique hosts an annual holiday toy drive, collected PPE donations at the start of the pandemic for local hospitals, and donated accessories to breast cancer survivors in the area. The Pretty Pink RoosterÂŽÂ is truly here for you for Whatever Your Day Bringsâ˘.
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