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Our Story

Clothing, accessories and gifts for whatever your day brings ūüõćÔłŹ


The Pretty Pink Rooster is a women-owned Bernardsville neighborhood boutique offering gifts, accessories and clothing featuring a hand-curated selection of looks from on trend to classic and glam.

The passion project of owner Alexandra Daras, PPR opened as an online retail shop in 2014. Alexandra’s creative fashion eye and sense of hospitality are part of what makes The Pretty Pink Rooster unique. She curates all the looks in the store and features them daily on social media, enabling you to tap to shop most looks online. 

Today, the boutique features an approachable and elegant shopping atmosphere carrying a hand-selected inventory of items from designers including, Gretchen Scott, Vineyard Vines, Sail to Sable and Liverpool Jeans.

The jewelry assortment includes the customer-favorite, Little Words Project. Alexandra also stocks an assortment of Voluspa Candles, PJ Salvage PJs, Lalicious body products and a fun mix of 'mantra-inspired' accessories that make meaningful gifts.


We carry Women's sizes 00-16.

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