Our Founder

The Rooster 🐓

Creating The Pretty Pink Rooster® Boutique was a dream owner Alexandra Daras shared with her father. Together, they had plans of building a business…a boutique designed for women who wanted to follow the latest jewelry trends without the hefty price tag.

Those dreams were cut short when Alexandra’s dad suddenly passed away. And at just 25 years old, those plans with her father were put on hold. It took five years of pain, tears, and sadness, Alexandra launched The Pretty Pink Rooster Boutique as an online only retailer.  After the success of the online site, PPR launched the Bernardsville, NJ location on September 26, 2016 (ribbon cutting pictured below) the dream she shared with her dad finally became a reality.

The Pretty Pink Rooster Boutique is a tribute to Alexandra’s father and his fondness for the rooster! He encouraged her dream, instilling a belief that she could accomplish anything she desired. Bringing The Pretty Pink Rooster Boutique to Bernardsville is a testament of the power of believing in your dreams.


Alexandra’s goal is to offer clothing, accessories and gifts for “whatever your day brings” - a motto she developed after realizing her clients come to her for help solving problems. From last minute gifts to how to accessorize for any occasion, the team at PPR makes your shopping experience fun, easy and affordable.  

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