115 Morristown Rd. Bernardsville, NJ 07924

About Us!


 The Pretty Pink Rooster Boutique Ribbon Cutting 

September 28th, 2016


Meaning of the Rooster

My name is Alexandra Daras, and I am the proud owner of The Pretty Pink Rooster. Creating this store was a dream I shared with my father for many years. Together, we had huge plans of building a business…a boutique designed for women who wanted to follow the latest jewelry trends without the hefty price tag.  Our dreams were tragically cut short when my dad suddenly passed away, and at just 25 years old, my plans with my father -and my entire life- were involuntarily put on hold.  In a place of a bustling retail shop that would bring me great joy, an immensity of grief encompassed my heart. It took me five years of pain, tears, and sadness to get here, but I have decided to finally make our dreams a reality. 

The Pretty Pink Rooster doesn’t just symbolize a fresh start for me, but is also a tribute to my father and his quirky fondness for the rooster!  My goal is to make your shopping experience fun, easy, and most of all, affordable. You don't need to spend hundreds of dollars on chic accessories to feel like you're walking down the red carpet! Every woman should have the opportunity to flaunt something fabulous without breaking the bank…and that's what we're all about.